Privacy Policy – Beautiful Luxury Kloset

Effective Date: 01 JULY 2025

1. Introduction

This Privacy Policy outlines how and why Beautiful Luxury Kloset (BLK) Dress Hire collects, stores, uses, discloses, and protects your personal information in compliance with the Protection of Personal Information Act 4 of 2013 (POPIA), the Electronic Communications and Transactions Act (ECTA), and relevant Data Processing Agreements.

Furthermore, this Privacy Statement will outline your rights in relation to your personal information and how you can contact Beautiful Luxury Kloset (BLK) Dress Hire and State authorities in the event that you have a complaint.

Personal data or information means any information about an individual or juristic person from which that person can be identified. Beautiful Luxury Kloset (BLK) Dress Hire collects store and uses your personal information to:

• Respond to queries or requests submitted by you.

• Process orders or applications submitted by you.

• Administer or otherwise carry out our obligations in relation to any agreement you have with Beautiful Luxury Kloset (BLK) Dress Hire.

• Resolve problems regarding any goods and/or services supplied to you.

• To verify your identity where required, for example when resolving any of your queries

• For the ongoing administration of the service

• To allow us to improve the products and services we offer to our customers

• To ask for your opinion about our products and service

• To enable us to comply with our legal and regulatory obligations

2. Information We Collect

We collect data including full name, ID number, contact info, billing/delivery info, payment details, and rental history.

We collect and process the following information:

your name, contact details, Email, Postal address, telephone number, Identification Number and gender
Online identifiers and your online behaviour such as cookies and IP addresses.

Photographs of you from your user’s profile or participation in our events
Your transaction history on our website
We don’t collect nor store your card details (card used for payments)

We may collect this information in a variety of ways including an online form you complete on our website.

3. Purpose of Collection

BLK dress hire process your personal information for these purposes in reliance on our legitimate business interests, to enter or perform a contract with you, with your consent, and or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use information we collect and receive:

To facilitate account creation, logon process and the whole dress rental service.
To send you marketing and promotional communications, with your consent.
To send administrative information to you
To fulfil orders
To do credit checks on bulk orders.
Process Payments through third parties (Payflex, PayFast)
Arrange delivery through third party courier services
To comply with Laws (POPIA, PAIA)
To improve rental services to our clients
To enforce our terms, conditions, and policies
To respond to legal requests and prevent harm
For other Business Purposes. We may use our information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaign and to evaluate and improve our Sites or Apps, products, services, marketing and your experience.

4. Lawful Processing (POPIA)

We process your data with consent, under contract, for legal compliance, or for legitimate interests.

Sharing personal information with third parties

Your personal information will not be sold or shared with any third party for marketing purposes. However, we use a range of trusted service providers to help deliver our services. All our suppliers are subject to appropriate safeguards, and in compliance with Data Protection Laws.

These service providers include:

Payment Processors: PayFast, Payflex – to securely process your card payments (we do not see, or store payment card details)
SMS Providers – to send out our SMS notifications or messages sent by Customers using our E-commerce platform
Email Providers – to send out our email notifications or messages sent by Customers using the BLK dress hire E-commerce platform
Delivery Providers: Courier Guy- for delivery purposes.
Hosting Providers – to manage our secure E-commerce store (BUmedia)
Security Providers – to protect our systems from attack (BUmedia)
Chat Portal – so that you can easily and safely and securely ask for help directly from our Customer Support team.
Legal authorities if required by law or to enforce our Terms and Conditions
All third-party service providers are contractually obligated to protect your personal information under their own Data Processing Agreements (DPAs).

We will only disclose your information to other parties in the following limited circumstances:

where we are legally obliged to do so, e.g. to law enforcement and regulatory authorities
where there is a duty to disclose in the public interest
where disclosure is necessary to protect our interest e.g. to prevent or detect crime and fraud
where you give us permission to do so e.g. by providing consent within the E-commerce platform.

5. ACCEPTANCE

You must accept all the terms of this policy when you order our goods or request our services. If you do not agree with anything in this policy, then you may not order our goods or request our services.
If you are younger than 18 years old, you need a legal guardian to conclude a legally binding contract with us.
By accepting this policy, you are deemed to have read, understood, accepted, and agreed to be bound by all of its terms.
You may only send us your own personal information or the information of another data subject where you have their permission to do so.

6. Data Security

BLK dress hire has systems in place to ensure security of data integrity and confidentiality of personal information in our possession or under our control. We take appropriate, reasonable technical and organisational measures to prevent:

Loss of, damage to or unauthorised destruction of personal information through website hacking by making sure our E-commerce platform is SSL encrypted, and all our third parties are PCI compliant.

BLK dress hire implements appropriate, reasonable technical and Organisational measures to protect your data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. These include:

Encrypted payment processing through Payflex, PayFast, or similar secure providers
Using courier service providers that use secure password-protected databases, bound by POPIA & PAIA and are compliant as outlined on their DPA.
Access controls to data are restricted to authorised personnel only.
Our employees are trained in safe handling of customer data.

Regular Security Audits and Penetration Testing: To identify and address vulnerabilities.
Secure Software Development Practices: Ensuring security is built into our systems from the ground up.
Employee Training: Regular training on data protection, privacy best practices, and security protocols.
Internal Policies and Procedures: Clear guidelines for data handling, access, and breach response.
Data Minimization: Collecting only the data necessary for our services.
Data Retention Policies: Securely deleting data when it is no longer needed.
Secure Servers and Data Centers: Access controls, surveillance, and environmental controls for physical infrastructure.

7. Your Rights (POPIA)

BLK dress hire value your trust and want you to be familiar with your rights under the legislation and to know how you can exercise them in your interactions with us. You have the right to:

Access the personal information we hold about you and to correct and update your information.
Object to our processing your personal information in certain circumstances.
Request that we delete your personal information where legally permissible.
Re notified that your personal information is being collected by us or has been accessed or acquired by an unauthorised person.
Object to the processing of personal information for the purposes of direct marketing e.g Email marketing.
Lodge a complaint with the Information Regulator (South Africa)

8. Retention

We will only retain information for as long as is required for the fulfilment of services safely and securely. We may need to retain records for regulatory compliance fulfilment. However, a longer retention period may be required by law or for legitimate business purposes.

Liability & Risk Mitigation

Information Regulator

You have the right to lodge a complaint with the relevant supervisory authority if you believe we have infringed on your data protection or privacy. You can lodge your complaint in your country of residence, country of work or country where you believe we infringed your right(s).

You can exercise your rights by sending an e-mail to infoofficer@blkhire.com. Please state clearly in the subject that your request concerns a privacy matter and provide a clear description of your requirements.

Please note that we may need to request additional information to address your query.

We may change this statement from time to time in accordance with changes in our products or services or regulatory requirements. We will make reasonable efforts to notify you through suitable communication channels. The latest copy of this statement is available at www.blkhire.co.za/privacy-policy/.

Should you have any queries relating to the processing of your personal information by BLK dress hire, please contact our Information Officer at officer@blkhire.co.za.

After engaging us and should your queries still not be addressed to your satisfaction, you have the right to lodge a formal complaint with the SA Information Regulator using Form 5, available at www.inforegulator.org.za.

You can also contact the regulator directly as follows:

Woodmead North Office Park, 54 Maxwell Drive Woodmead, Johannesburg for all complaints.

POPIAComplaints@inforegulator.org.za – for all complaints relating to your personal information.

PAIAComplaints@inforegulator.org.za – for all complaints relating to access to information.

*User-Generated Content and Photo Usage

We love seeing our dresses bring joy to your special moments! By renting a Product from us, you automatically grant BLK Dress Hire a perpetual, royalty-free, worldwide use, reproduction, display, and distribution of any photographs, images, or other content you create featuring our rented garments during the Rental Period – whether shared directly with us, posted publicly (e.g., on social media), or tagged with our handle.

This helps us showcase real-life style inspiration on our website, social channels, and marketing materials. We’ll always aim to credit you where possible and respect your privacy by not using content in ways that could harm your reputation. Of course, you retain ownership of your content, and this arrangement doesn’t affect your rights elsewhere – it’s just our way of celebrating your fabulous looks together